It's been the formula embraced by every half-crazy, screw-the-system dreamer in history, from Henry Thoreau to Jerry Maguire:
Do less, better.
And for journalists, it's the way of the future. It's exactly what consumers are demanding.
How cool is that?
Showing posts with label print. Show all posts
Showing posts with label print. Show all posts
Thursday, April 23, 2009
It's a manifesto
Posted by
Michael Andersen
at
5:29 PM
0
comments
tags: hyperlocal , intrepreneurship , optimism , print , small-works
Monday, April 13, 2009
King Content needs a diet
Here's a simple principle for general-interest-ish publications an age of abundance:
Most readers don't want more. They want less. Though they want more of it to be relevant.
Quicker is better.
Simple as that.
And as Eric Schmidt noted the other day: when speed is the goal, print still works faster than pixels.
Newspapers aren't very fast.
But print is, or can be.
That's why print is still king among newspaper readers.
It's something to consider.
(photo courtesy Flickr user mharrsch)
Posted by
Michael Andersen
at
3:37 PM
0
comments
tags: content , print , relevance-is-mandatory
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