(Photo courtesy jonofpob)
Well, Labor Day is gone, and that means it's the end of The Medium Run's, er, unannounced summer vacation.
Honestly, it's an old story: expectations too heavy, news consumption too low, distractions too many. We're rolling out a two-pronged strategy for changing the story this fall, gentle reader:
1) More ad-hoc updates (with news pegs!) during the week. See the VERY NEXT POST for such an effort.
2) Below the fold, I dare to lay out a long-term schedule for future weekend posts.
This weekend (9/9): the long-awaited conclusion of my Poynter notes.
Next weekend (9/16): the unique ad economics of print, broadcast and Web, and why they matter to content.
After that (9/23): the brand, and why local newspapers need it so.
After that (9/30): a comprehensive look at business models available to local newspaper sites.
As for 9/37 and on beyond Zebra, we'll see.