Wednesday, May 17, 2006

Poynter, day two: pageviews per daily unique user

These come from the March and April traffic reports of most of my fellow attendees. The biggest site is; the smallest,

Oregon Public Broadcasting: 9.2
Chicago Tribune: 6.9
The Press (Canterbury, New Zealand): 5.2 (The Press's parent brand): 8.5
Tampa Bay Online: 1.1
Orange County Register: 5
San Diego Union Tribune: 10.8
Roanoke Times: 3
Arizona Republic: 1.1
Pittsburgh Post-Gazette: 5.8
Boston Globe: 9.3 (Manchester Union Leader): 10
Winston-Salem Journal: 6.8 (Roanoke Times): 48.6 (!!!)
South Bend Tribune: 2.9
Providence Journal: 12.9
WATE-TV (Knoxville, Tenn.): 3.3
Washington Post: 5.7
Rockford Register-Star: 18.3 (!)

I'm reluctant to post raw numbers because a) they might be confidential, and b) I'm sleepy. Two takeaways, though: small markets like the New River Valley, Manchester, Rockford tend to the high side (read: exclusive content, dedicated users, low ratio of drive-by traffic), as do respected, expensive operations like the ProJo's, WaPo's, and

Finally, let's all remember: excepting Rockford and the New River Valley, these figures are dwarfed -- dwarfed by the "clickthrough" rate of practically any reader of our print editions.

Online publication won't support our newsgathering until it can hold eyeballs for more than four minutes.

No comments:


Creative Commons License
This work is licensed under a Creative Commons Attribution-Share Alike 2.5 License.